Fashion Week is gearing up to provide a platform for mass retailers
As Islamabad Fashion Week is gearing up to provide a platform for mass retailers and clothing manufacturers to come to the fore, niche high fashion store Labels has already set the precedent and collaborated with Lawrencepur and Fashion Wear to co-produce a pret line.
“Labels had started off as a knit wear line. We need to connect with our large scale fabric manufacturers to take the business of fashion forward, said Zahir Rahimtoola of Labels speaking on the prudence of his store’s alliance.
Utilising Labels’ design sensibilities and its customer power, such a collaboration is an ingenious fashion alliance whereby a main stream fashion house benefits from the production power of a large scale manufacturer. The knit wear manufacturers, Fashion Wear, have been the licensed manufacturers for global fashion brands like Ralph Lauren, Disney, Wrangler, Reebok and Kenneth Cole yet instead of opening their own retail store ala Stoneage, CrossRoads and Outfitters, they have opted to stock with Labels and Studio S.
“We are taking a bit of the back door approach and creating different designs for each store and working along with their own design teams to offer diversified products,” explained Amir Butt, the Director for Marketing at Fashion Wear.
Speaking to The Express Tribune, Chief Executive Arshad Siddiqui of the event organising company Triple E said, “Islamabad Fashion Week (IFW), that begins on January 27 and ends on January 30, will primarily be a trade related event through which we plan to promote the Pret industry of the country.”
Siddiqui further said that the previously held fashion weeks only gave the “fashion designers a platform to promote their designs but it’s the retailers who haven’t participated in any such event. Fashion critics have been stressing for a while now that the fashion weeks need to rope in the larger mass-scale retailers to promote the business of fashion. Amin believes that IFW will be different from the conventional fashion shows, “What is Pret? It is a prime event to attract the foreign buyers. For instance, the textile, leather and modelling industry.”
PFDC Sunsilk Fashion Week Autumn/Winter 2011
The Pakistan Fashion Design Council (PFDC) and Sunsilk have announced the PFDC Sunsilk Fashion Week Autumn/Winter 2011 scheduled to be staged once again in Lahore. The executive committee of PFDC Sunsilk Fashion Week has declared the dates for the four day event starting March 29. The event will feature over 25 designers including both aspiring and established designers.
The PFDC Sunsilk Fashion Week March 2011 show will be produced by Frieha Altaf of Catwalk Productions and will be co-choreographed by Hassan Sheheryar Yasin and Frieha Altaf. Stay tuned for more information regarding participating designers and show timings.
“Labels had started off as a knit wear line. We need to connect with our large scale fabric manufacturers to take the business of fashion forward, said Zahir Rahimtoola of Labels speaking on the prudence of his store’s alliance.
Utilising Labels’ design sensibilities and its customer power, such a collaboration is an ingenious fashion alliance whereby a main stream fashion house benefits from the production power of a large scale manufacturer. The knit wear manufacturers, Fashion Wear, have been the licensed manufacturers for global fashion brands like Ralph Lauren, Disney, Wrangler, Reebok and Kenneth Cole yet instead of opening their own retail store ala Stoneage, CrossRoads and Outfitters, they have opted to stock with Labels and Studio S.
“We are taking a bit of the back door approach and creating different designs for each store and working along with their own design teams to offer diversified products,” explained Amir Butt, the Director for Marketing at Fashion Wear.
Speaking to The Express Tribune, Chief Executive Arshad Siddiqui of the event organising company Triple E said, “Islamabad Fashion Week (IFW), that begins on January 27 and ends on January 30, will primarily be a trade related event through which we plan to promote the Pret industry of the country.”
Siddiqui further said that the previously held fashion weeks only gave the “fashion designers a platform to promote their designs but it’s the retailers who haven’t participated in any such event. Fashion critics have been stressing for a while now that the fashion weeks need to rope in the larger mass-scale retailers to promote the business of fashion. Amin believes that IFW will be different from the conventional fashion shows, “What is Pret? It is a prime event to attract the foreign buyers. For instance, the textile, leather and modelling industry.”
PFDC Sunsilk Fashion Week Autumn/Winter 2011
The Pakistan Fashion Design Council (PFDC) and Sunsilk have announced the PFDC Sunsilk Fashion Week Autumn/Winter 2011 scheduled to be staged once again in Lahore. The executive committee of PFDC Sunsilk Fashion Week has declared the dates for the four day event starting March 29. The event will feature over 25 designers including both aspiring and established designers.
The PFDC Sunsilk Fashion Week March 2011 show will be produced by Frieha Altaf of Catwalk Productions and will be co-choreographed by Hassan Sheheryar Yasin and Frieha Altaf. Stay tuned for more information regarding participating designers and show timings.
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